Anyway I opened the local Chamber of Commerce magazine this month, looked through the articles as I usually do and stopped… below was a shot I recognised.
I remember this shoot well, the rushed deadline (aren’t they always), a late Friday afternoon appointment (always a great time for interaction and expression!) and being interested in the company’s role in supporting the National Lottery ( I even put a ticket on that week, thought perhaps the gods would be kind… but no luck… typical!).
It was important to fit the layout… I had a quick look at them as I wrote this as I still have them on file… as this was part of a longer series. I struggled to suppress some nasty green fluorescents in the roof without switching off all the lights and provoking all manner of “anti-photographer” outbursts and managed to hit city rush hour traffic without trying… Friday night, trying to cross The
However the thing I’d forgotten was that this was 5 years ago… and the Ad is being run again!
So when earlier this week I had another client comment on the cost of photography I had to point out the value and the benefit it brings… well it does if it’s mine!